Factors of search engine optimization: Keywords

The pages that deal thematically with the search terms offer extensive information. Keywords should be used wisely, as well as with external backlinks link texts; it can be used as an indication of the theme of the page. Another indication of the relevance of the topics of keywords is the frequency and position in which they are used on the page.

Keywords related to the topic of the page, are usually multiple and in the introduction, that is used in a leading position.

A page in which the search terms are to be viewed only by scrolling below and, probably – from the perspective of the search engines – rather is uninteresting and it is suggest that the subject is treated here only in passing.However, do not overdo it. A typical frequent use of keywords could otherwise be interpreted as spam and have a negative impact. Put yourself in the position of a search engine user’s. Search engines will be ultimately optimized. The content of the page should definitely make sense and it should not be a string of keywords.

Faking of content

An option for faking of content is it to make invisibly about CSS: by the same font as background or color of the background image (and / or combined with tiny font size). In xHTML document specified, such tricks are generally recognized now, but also in an outsourced CSS file, the risk is likely quite high, since Google (disguised as Mozilla) can put it in a protected against search directory.If you pull feigned content, despite the risks into consideration, then at least make sure that the visitors actually will find the desired content to your pages.

OnpageSEO – Basic Rules

• Build a clear menu, use no flash, no graphics, and make sure that the menu works without JavaScript
• NO JavaScript in the source code
• The content of your site must be easily accessible, readable, semantically correct, and ideally follow a hierarchy (h tags, p tags, lists, tables)
• Care for each page its own title tag describes the content of the page
• Unique content is king
• The file name should describe the content of the file
• If pages are not to be crawled, use the robots.txt
• Fill the ALT attributes of your pictures with a meaningful description of the image
• Updates are king; expand the content of your page regularly
• Stick to the W3C standards