Factors of search engine optimization: Meta description

The content of the Meta tags is not considered by most search engines in the search, however, it displayed (sometimes only in certain circumstances) a description of the search result. Google shows the description usually only when a page in the domain is listed and this entry has been accepted into the Google directory. The previous manual testing obviously creates the necessary trust for this purpose.

Not only for the listed side, but also for all pages of the domain, because it will be displayed from now on also in other pages divergent descriptions! Google shows the description, however, only, if it contains all terms, otherwise a passage from the content is used. When searching the description of Google is not taken into account, i.e. when a search exclusively inoccurs, the page is not found! However, Google may find search results with the Description in other pages.

Accessibility

You will have probably already noticed that SEO makes the websites.

Remember that search engines still evaluate and use for any graphic information containing images. This is particularly important in header graphics that not only have a decorative function, but also and graphical menus. Rarely used, but taken into account by search engines is the ‘ title ‘attribute that can be specified with almost every xHTML element. In contrast to the ‘ old ‘attribute for images whose content is always displayed when hovering the mouse as a tooltip. Therefore, it can be used as additional information for certain items, headings and for images.

If you include important content on JavaScript or plugins like Java or Flash, you also ensure alternative access. In JavaScript, you can e.g. the use area, evaluating the content and search engines. Contents of other plugins you can also be accessed through a link on a common xHTML page or equal to forego their use.Particularly unfortunate is the use of plugins for navigation.

While in a good JavaScript menu alternatively normal xHTML links may be used, the use of plugins no viable alternative. An alternativeXHTML navigation is only used in frameset.

Factors of search engine optimization: Keywords

The pages that deal thematically with the search terms offer extensive information. Keywords should be used wisely, as well as with external backlinks link texts; it can be used as an indication of the theme of the page. Another indication of the relevance of the topics of keywords is the frequency and position in which they are used on the page.

Keywords related to the topic of the page, are usually multiple and in the introduction, that is used in a leading position.

A page in which the search terms are to be viewed only by scrolling below and, probably – from the perspective of the search engines – rather is uninteresting and it is suggest that the subject is treated here only in passing.However, do not overdo it. A typical frequent use of keywords could otherwise be interpreted as spam and have a negative impact. Put yourself in the position of a search engine user’s. Search engines will be ultimately optimized. The content of the page should definitely make sense and it should not be a string of keywords.

Faking of content

An option for faking of content is it to make invisibly about CSS: by the same font as background or color of the background image (and / or combined with tiny font size). In xHTML document specified, such tricks are generally recognized now, but also in an outsourced CSS file, the risk is likely quite high, since Google (disguised as Mozilla) can put it in a protected against search directory.If you pull feigned content, despite the risks into consideration, then at least make sure that the visitors actually will find the desired content to your pages.

OnpageSEO – Basic Rules

• Build a clear menu, use no flash, no graphics, and make sure that the menu works without JavaScript
• NO JavaScript in the source code
• The content of your site must be easily accessible, readable, semantically correct, and ideally follow a hierarchy (h tags, p tags, lists, tables)
• Care for each page its own title tag describes the content of the page
• Unique content is king
• The file name should describe the content of the file
• If pages are not to be crawled, use the robots.txt
• Fill the ALT attributes of your pictures with a meaningful description of the image
• Updates are king; expand the content of your page regularly
• Stick to the W3C standards

The professional web designer in the planning of the site

Now a web design is important for every company to present to the public their own service. Web pages were made even easier years ago, but the demands on today’s websites are more complex. Customer Showcase and full as much a visitor must be easy to find your way around when he visits the site. Thus is a professional web designer is very important in the planning of the site.

Web design

Web design is not just the simple layout of a website. Web design is a complex process with many individual steps. For your own website, has to be created a structure for the navigation. Internet sites must be easily accessible so that a visitor can find information quickly. A simple way to realize this is a search function. A web designer must also find the right colours for the website. A visitor often decides at first sight, whether he likes it or not a website. If you visit an online store, then it must immediately win your confidence, otherwise you will not buy products from there.

Web design and colours

Also, exist in the web design trends that are shaped by diverse media. Thus emerged after the movie “The Matrix” repeatedly websites in the colours black / green on which, however, do not leave a professional impression. People like quiet and relaxing colours if you visit a website. For this example, there is the theory of colours to see which colours blend and which do not.

Web Design and Content

Content is important for any website. This must be provided with images, text or video. However, this step must be planned carefully in order not placed randomly content. In addition, here is a precise structure important so that a reader is presented to the respective text as matching images. Web design is a means to highlight a company to the public and we cannot make mistakes here, so you made a positive impact.